Burberry and Minecraft launch a new co-creation game and co-branded capsule collection

On November 1, the special collaboration between Burberry and Minecraft was officially launched. The collaboration will feature a new co-creation game "Burberry: Freedom to Go Beyond", a co-branded capsule collection and special events, allowing users to enjoy the world of Burberry cubes.

Burberry and Minecraft share the same values of exploration and adventure, pioneering creativity and self-expression, and it is the first time that Burberry has partnered with a game to create an all-round immersive brand experience in the online world, with exclusive maps and story lines for adventurers to challenge.

"Burberry: Freedom to Go Beyond" was created by Burberry in collaboration with Blockception, and is inspired by the pioneering spirit of Burberry's brand heritage, creating a new adventure in nature. The game world is filled with creative elements from the Burberry universe, including the Knight logo character, the TB logo maze, and a series of characters with mystical powers from Animal Kingdom. In the fast-paced narrative, gamers will be transformed into modern adventurers and embark on an unknown journey to bring peace back to the four elemental regions.

Burberry joins hands with Minecraft to bridge the digital and real worlds, encouraging users to express themselves, providing game skins and character props for modern adventurers, and launching a physical limited edition capsule collection.

The capsule collection will be available exclusively on November 1st on the website and in select stores. The pieces are embellished with virtual map scenes and Minecraft's classic character, a fun pixelated TB logo and floral embroidery as a tribute to the spirit of outdoor exploration. The five sets of classic looks can also be used as character skins to dress up the character's image.